Well, obviously nobody on this globe is perfect. This fact doesn’t change even when it comes to mobile app developers and mobile app resellers.
It’s not an easy job to develop a successful mobile app. Many business owners make common mistakes that affect the results directly.
If developed accurately, a mobile app can prove to be a goldmine for your business. It can assist you in optimizing your marketing efforts, internal business process, sales, and revenue. Holding a mobile app for your business states that you can target a new group of audience and source new streams of income.
Although, the entire tale is not that easy to understand as it seems to be. Let’s check our statistics to get it clearer.
As per the statistics, on both, Google Play Store and Apple Store, there are 3+ million apps altogether. Among both the stores, Google Play holds more Android apps as compared to iOS apps in the Apple Store.
So, how can you be sure that your mobile app will stand uniquely apart from the crowd and will offer a competitive edge to your business?
Well, it can be possible, but for that, being a business owner, you need to avoid the typical application development mistakes that the business owners usually make.
1. Unrealistic Budget Management
Firstly, when you set an unrealistic budget, it’s a common mistake you make.
For developing custom mobile apps you need to hire a team of designers, developers, and also marketing experts. Besides, it takes a few weeks or more to complete your app development project as it depends on the features and functionalities you want to include in your app.
With the commencement of new technologies like AR, VR, and AI, mobile technology is also transforming. Such technologies lead to a time-consuming and complicated development process.
So, before you start with anything just perform deep research, request quotes from distinct mobile app development companies. This will give an estimate of your budget.
2. Poor UI/UX Build
Sometimes we go so deep in the development process that we just forget about finalizing the UX/UI of our app. Well, avoiding the UI of an app is a bigger mistake than ever that we can’t afford to miss.
A poor UX/UI is among the top reasons that led the users to uninstall their apps. People hold certain expectations when they open an application. You may follow the leads of the most popular and successful apps in the market, check out their simple navigation, their search function, and their easily accessible home menu, etc.
Keeping an eye on the UX/UI of your app doesn’t mean that you are too-much creative with the UI, this may hamper your user experience.
Furthermore, don’t try unnecessarily to reinvent the wheel and come up with the most innovative homepage design. Just adhere to what works best and widely accepted. Prioritize the user interface of your app, or else you would leave many users unhappy.
3. Sufficient Testing
This would be a silly and the most common mistake one can ever make while developing a mobile app. Before launching your app, testing is very important. Every second, lots of mobile apps release that’s making the competition even tougher. No one would like to fail at the time of release.
So, to avoid this, you need to hire dedicated mobile app developers that may make sure that your app is sufficiently tested, on distinct platforms, versions, and devices.
4. Building For Too Many Platforms
One more mistake that the brands usually commit is running after all the platforms at once only. It’s obvious that they want to make the most out of it by marking their presence on all the platforms.
Although, it’s not good to consider the amount of money and effort when it comes to mobile app development. But, you need to recognize which platform you wish to go for. All the platforms, Android, iOS, and Windows, hold their pros and cons.
Right now, Android wins the verdict of maximum mobile apps, and iOS follows it. Moreover, you need to consider your target audience while picking an app development platform. Go through all the factors and finalize the one that may suit perfectly to your app.
5. Poor Communication During Development
Well, communication also holds the weightage when it comes to app development. In the starting only, one should clear all his expectations by communicating.
Be clear in front of your developer and make him know the exact features you want in your mobile app. You may take the help of visuals to make him understand better. Kickstart by crafting diagrams, flowcharts, and sample sketches of the app screens so that your developers and designers can create an idea in their minds.
Explain every element through your sketches, like what would be the flow when the users will click a specific button or more. This will assist you in making a realistic budget as the skilled developers are experts at letting you know the estimated time and money your app development needs.
6. Poor Research
Business owners need to conduct enough research before planning to develop a mobile app. Just keep in mind that every app development process and business holds a distinct set of goals. You need to consider various factors before you kickstart.
Never jump directly onto the result based on your research online. Consider the primary targets of your app also, along with the nature of your business, competition, target audience, and your USP (unique selling proposition).
When it comes to mobile app development for your business, deep research can assist you in saving lots of money.
7. Releasing Updates on Time
A misconception that the app development just ends post the launch is a common mistake. Actually, development never ends. Well, no application is perfect, you are required to make the improvements regularly.
As per a study, once a month, about 30% of the apps are updated and every six months, approximately 80% of apps are updated.
So, you should also plan for such updates from the starting only. Updates will lay an impact on your budget also along with your decision to pick a skilled developer.
You can enhance your user experience on every update, also diminish the bugs, and stay compatible with advanced OS software on many devices.
You can choose an app builder that may offer full maintenance and service even post-development of the app.
Being a reseller, you are required to keep the track of such updates for your clientele also. Even after the launch of your app, you can still continue to generate your long-term income by offering updates and additional support to your clients.
8. Copying Other Similar Apps
Well, it’s obvious that we always recognize the successful apps only, not the failed ones. That’s why it’s important to come up with your niche and offer the right functionalities and pick the recognizable hues, unique illustrations, and experiences that your users are going to love.
Don’t forget that every mobile product is unique and holds its value, goals, functionality, and audience. Copying a profitable app solution doesn’t guarantee that your app will definitely attain success. If you copy the visual aspects and the colors, users will find it hard to remember your product. So, emerge with your unique concept and become a trendsetter that people will remember you forever.
9. Developing Apps with Too Many Features
This is the biggest mistake that no one should commit ever. Just be sure that your app doesn’t hold too many features. The users of mobile apps don’t take too much in uninstalling the app after knowing that it holds loads of useless features.
So, to avoid such a situation, you need to identify the chief features that are important to keep the importance of the app.
Also, you should come up with another stack of features that will make your app stand uniquely.
10. Mirroring Your Mobile Website
Many business owners understand the essence of holding a mobile presence. So, it’s good that you already have a mobile-friendly website.
After knowing that mobile apps lead to enhanced conversion as compared to the mobile web, you might also be interested in developing an app for your business. But wait! This doesn’t mean that you should make a clone of your site.
Mobile apps offer various features and functionalities where a mobile site fails at some point. But, mirroring your mobile app after your website would waste your various opportunities and resources.
Moreover, users expect more from an app than a website. The objective of an app is to ease the customer journey and offer them enhanced value.
If your app becomes a clone to your mobile site, why should they even bother to download your app?
So, allow your app to emerge with a completely distinct user experience.
Like building any big project, mobile app development is also quite frustrating sometimes. Anyone can make mobile app development mistakes. But, as now you know about all the common mistakes that a business owner usually commits, you can avoid them better.
So, we hope that you will find our posts helpful and will keep them in mind and save a lot of money, time, and resources on your way to success.